IN ONE STEP
To give your body all the nutrients it needs to keep from breaking down, you can take 25 vitamins a day, or you can take one multivitamin. The same concept applies to your hair. Like a multivitamin, VITIV does the work of a complete, complicated regimen of masks, serums, hot oil treatments and product cocktails. With one high-potency vitamin treatment, you can do it all.
CHIA SEED OIL
Chia seeds may be tiny, but the oil they contain offers huge benefits. A member of the mint family, Chia is native to Mexico and Guatemala. Ancient Aztecs and Mayans used these seeds as a source of energy. Today, it’s been rediscovered as a modern superfood, and your hair loves it as much as your body does.
Rich in Omega 3 fatty acid, Chia Seed Oil offers multiple hair benefits. It helps regulate blood circulation on the scalp, and create the ideal environment for strong, healthy hair growth. DHA and EPA nourish hair follicles, for the healthy hair that begins within, at the root. An anti-inflammatory ingredient, Omega 3 also helps calm inflamed, dry and itchy skin caused by psoriasis, eczema, dandruff or rosacea.
VITIV’s Chia Seed oil is specially formulated to deeply penetrate the hair cortex, and deliver megadoses of Vitamin B, Calcium, Carotenoids (to help with color retention), iron, magnesium, caffeic acid, chlorogenic acid, linoleic acid, oleic acid, and polyphenols (to control hair loss). Chia Seed Oil is also rich in protein and zinc, which promote hair cell growth.
SACHA INCHI OIL
Grown for thousands of years in the Peruvian Amazon region, Sacha Inchi Oil has the lowest saturated fatty acid content of any oil, making it less greasy than other oils. Loaded with all three Omega essential fatty acids, this oil is a health-building power source for your hair.
- Contains free-radical fighting antioxidant vitamins E and A
- Helps control oil production
- Protects against sun damage
- Locks hydration in, to keep hair and scalp moisturized.
- Repairs damage
- Extremely lightweight, for quick absorption
- Resolves irritated scalp conditions
Ceramide lipids are beneficial fats within the hair’s outer cuticle (not to be confused with sebum, which sits on top of it.) Kind of like glue, ceramides keep hair’s protective cuticle intact by holding its tiny shingle-like particles together.
Things like bleach, heat styling, environmental effects, color or other products deplete your hair’s natural ceramide levels, and that opens the way for moisture evaporation and damage. VITIV re-saturates your hair with moisture locking ceramides, to renew and protect its strength, elasticity, moisture retention, shine and smoothness.